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The brand identity and social media strategy developed for PIPPO PIE XXV, a vibrant electronic music festival based in Tuscany, reflect the festival's creative energy and focus on inclusivity. The visual identity combines playful, retro-futuristic elements with clean typography and bold color palettes to resonate with the festival's house, techno, and electronic music audience. Social media content emphasizes community values, sustainability efforts, and key event details, creating an engaging digital presence that aligns with the festival's immersive and eclectic vibe.
This project holds a special place in my heart, as I have been contributing to its growth since 2020. Beyond working on the graphic design, I am a close friend of the artistic collective and DJs behind the festival, making my involvement not only professional but deeply personal. Supporting PIPPO PIE has been a rewarding journey of combining creativity, collaboration, and a shared love for music and culture.
Each graphic element, especially the annual poster, has been meticulously designed digitally, requiring hours of intricate work to ensure every detail aligns with the festival's vision. The poster serves as a centerpiece of the festival’s identity, showcasing a unique and imaginative interpretation of the PIPPO PIE experience. This artistic approach underscores the festival's commitment to quality and creativity, creating a cohesive and memorable brand presence.
The PippoPie merchandise was designed with a digital illustration style that perfectly captures the unique vibe and energy experienced during the festival. Every detail reflects the playful and dynamic atmosphere of PippoPie, creating a tangible connection to the event.
At the heart of the merch is the ironic phrase, "Out of work due to PippoPie", which adds a touch of humor while embodying the lightheartedness that the audience feels at our events. This playful tagline reinforces the sense of escapism and joy that PippoPie offers, making the merch not only a stylish keepsake but also a reflection of the unforgettable experience shared at the festival.
